Hospitality Sales Executive

Clubs & Associations, Football
Contract Type:
Closing Date:

Our client is a professional sports business located in the West Midlands. They are currently looking to recruit a Hospitality Sales Executive to achieve and exceed sales targets through the active selling of seasonal hospitality, match by match hospitality and club special events with account management responsibilities.




To source and build new client relationships and further develop existing relationships to maximise the commercial opportunities for the club and to increase the propensity for continued affiliation with the hospitality division of the business. 

The role is also a key ambassadorial role.


Key deliverables for this role will be:


Sales of all products and services through the full hospitality inventory portfolio

Identifying new business opportunities for sales to new clients

Account management and development of existing hospitality clients (Including any new business accounts the Sales Executive brings to the company).

Development of relationships with accounts to allow the sales and maximization of upsell activity through a client’s full hospitality and event requirements

Responsible and accountable for achieving individual sales targets

Providing support and assistance to the Sales Team members/Colleagues as required

All sales activity is to be managed and administered within the clubs CRM system (Including account management communications, pipeline management, quotations and forecasting etc)

Liaising with colleagues and other club departments in regard of information for events as required

Representing the brand at events and exhibitions 

Receiving incoming calls and handling and following up effectively

Participation at sales meetings and bringing new ideas 

Take care in appearance of office  

Any other reasonable duties and responsibilities which your manager or another senior member of the company asks you to perform

Confident negotiating at a senior level

To be aware of department core behavioural values and standards and ensure that your actions and behaviour are consistent with and champion those values at all times:

Team Work

Standards/Measures of Performance

Achievement of sales targets as set by Head of Hospitality

Working to and achieving deadlines as set by Head of Hospitality

High level of customer satisfaction achieved – Customer Feedback and mystery shopper)

Repeat business obtained – Achievement of annual business retention targets

CRM system is to be 100% accurate and up to date at all times without any duplication

Examples of behaviour which demonstrate that you champion each of the core departmental values





The following qualifications, skills and experience are required.




Knowledge and experience of the football/sports hospitality and events industry 

Ability to produce presentations and present orally to clients at all levels of key decision makers/management

Proven experience of direct client relationship management activity

Proven experience of new business acquisition activity undertaken




The ‘how’ we fulfil our role is very important and therefore the behavioural competencies required for this role have been identified as: 

Driven to achieve

Through a pro-active approach strive to achieve and supersede all individual and departmental goals and targets

Forward thinking

Plans future activities. Understands a client’s motivation, purpose of purchase and special personal milestones to allow for pro-active and effective activity

Interpersonal awareness

Seeks understanding of the motives behind others’ behaviours

Anticipates the impact of decisions and words on the feelings of others

Shows an intuitive understanding of where others are coming from even if not aligned with own views

Results focus

Ensures individual and team achievement of objectives

Clarifies role and responsibilities of one’s self and others in order to achieve overall objectives as well as individual ones

Initiative/ Creativity

Generates ideas for new ways of doing things better and actions them

Looks to add value. 


Looks at issues from different angles and is able to see the merits of different positions and views

Modifies thinking, behaviour or plans in response to a situation or contrary


You work in collaboration both internally and externally across the business to achieve shared success and to create a team spirit of partnership.